In Abloh’s dictionary, the younger generation represents a new set of needs and styles. OFF-WHITE gives the youth freedom to style themselves instead of dictating who the wearer should be. This concept very much goes in line with the ideology of the brand – giving people space to unleash their own creativity.įive years into the establishment, the brand successfully captures the streetwear scene because it has the street and people at its core. This is because Abloh believes that everything that leaves in the quotation mark remains to be indefinite, meaning there’s always rooms for questions. He inscribed “SHOELACES” on shoelaces, engraved “SCULPTURE” on the bag he collaborated with houseware giant IKEA, and even labelled his website “WEBSITE”. In recent years, Abloh started putting everything in “quotes”. Its extended length has once been so confusing that OFF-WHITE eventually had to make a video guide on how it could be worn. Nonetheless, speaking of signature items, the 200-meter long yellow and black Industrial Buckle Belt is utterly edgy and iconic as well. Obviously the zebra pattern, specifically known as diagonals spray, and the moniker ‘WHITE’ are synonymous to the brand. Whenever we see the designs, Abloh comes to our mind. Just as how we began this article by addressing some of the most remarkable designs of OFF-WHITE, it is these graphics and execution and the impression that they leave that place the hybrid brand at the forefront of the streetwear scene now. The combination of style and quality is the trademark of the brand.
He sets the headquarter in Milan for the reason that he wants the collections to be made in Italy with an American aesthetic, the best quality with an updated, modern approach. The creative is experimenting with getting a classic silhouette to a fresh direction, something that caters for the young millennial generation.īesides breeding a new culture, he also puts a lot of effort into perfecting the OFF-WHITE experience. The brand name itself has an echoing take – it is defined as the grey colour zone in between black and white. To be precise, he is cultivating a sort of avant-garde and cult apparel that merges streetwear culture with premium fashion, like reaching a common ground between the two extremes. Abloh is a major icon across the streetwear and music scene.īut what the artist does with OFF-WHITE plays a slightly different role than just defining what’s hip on the streets and elsewhere. And most of all, he is famously known as the creative director of rapper Kanye West’s company DONDA. He is a DJ and a filmmaker who directed a music video for rapper Lil Uzi Vert last year.
Not only does he now own a brand, but the US entrepreneur is also involved in many other ventures, including founding the RSVP Gallery in Chicago and joining the #BEEN #TRILL crew. Despite criticism, it wasn’t long until he eventually came back with his new ambition, and the history of OFF-WHITE started. However, as he later faced controversy regarding reusing and reselling Ralph Lauren’s flannels, at an astronomical price and after slapping the moniker of his own brand on them, he scrapped the company. With a masters degree in architecture, who would have thought Abloh’s sharp turn to designing premium streetwear could bring in such success? Under the garments, the multi-hyphenate’s unique vision has always been the key.īefore Abloh branched out with his new label, he formerly built a streetwear kingdom under the name Pyrex Vision, which many celebrities had embraced with open arms.
The history of OFF-WHITE started with a ‘vision from Virgil’, and soon went onto become a brand on everyone’s lips.įounded by American wunderkind Virgil Abloh, since 2013, the Milan-based label has opened showrooms in 15 locations around the world and retained a star-studded line-up of customers. Diagonal zebra striped hoodies and yellow warning tape belts…ring any bells? Whether or not you are keen to keep an eye on OFF-WHITE, it is difficult for you to overlook the salience of the high fashion x streetwear hybrid brand. From Pyrex Vision to OFF-WHITE, Virgil Abloh is a main stayer on the modern day streetwear scene.
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